Meet The Team
Truedil is an elite team of experts from the fields of mergers and acquisitions, sales and marketing, human resources, IT and operations and business leadership.
It is this rich blend of skills and experience which provides the basis of the Truedil values and our methodologies.
When you want to know what really makes a business tick and the true factors that will determine its future success, only Truedil will give you the answers you need.
Meet The Truedil Team
Siobhan Lavelle – Reputation and Risk Mitigation Expert
Managing Director of Cornelle Communications. MCIPR accredited
Siobhan is our Reputation and Risk Mitigation Expert
She has worked for many years coordinating PR, Comms plans and Crisis management programmes for SMBs and for larger organisations such as Astra Zeneca, Glaxo SmithKline, the Institute of Civil Engineers, Severn Trent Water, Tesco and Western Power Distribution.
Charles Smee – Founder and CEO Transaction Focus
Charles has a rich leadership, change management, JV consolidation, CSR and team integration experience in diverse sectors across Europe and the Far East.
The team at Transaction Focus train, lead and motivate sales and marketing teams for SMEs and multinationals across 5 continents.
Charles started his working life at the FT and then spent 10 years at WPP and Saatchi & Saatchi, creating and implementing corporate and brand sales and marketing campaigns for clients such as BAT, Coca-Cola, Kellogg, Nabisco and P&G ; he has lived and worked in France, Romania, Malaysia, South Korea and Vietnam.
Transaction Focus has increasingly recognised and championed the importance of team goal and cultural alignment for ventures that have ambitious sustainable revenue objectives.
People Engagement is the cornerstone of True Diligence TM ,non-financial due diligence that complements traditional financial and legal M&A due diligence.
Trevor Pullen – Business Change and Employee Engagement
Trevor has 30 years’ experience in implementing high profile Business/Culture Change programmes, mainly at hp and 10 years’ experience in developing Employee Engagement plans. This expertise has been utilised and honed whilst working for a Global IT Software supplier.
His Business Change planning will focus on the employees of organisations to anticipate their concerns and alleviate their anxiety, enabling them to embrace the merger/acquisition. Then, in the new organisation his Employee Engagement plans will help to make it the place to join, the place to shine, the place to grow and the place to be, creating a unified organisational identity.
Roy McFarlene
An entrepreneurial Chartered Electro-mechanical Engineer who works with Technical Directors, Enterprise thought leaders and Asset Investors in pursuit of manufacturing productivity optimisation. Roy focusses largely on emerging market intervention or complex business cases that require innovative and holistic solutions to reduce risk.
He has a strong track record in key emerging markets; Russia (Technical solutions, Training and Leadership enablement) and UAE (International supply chain compliance) as well as some prospective new business from Morocco, India and sub-Saharan Africa (Capital Asset Investment).
Roy provides his clients with a combination of forward thinking management practice, strategy derived from experience, strong technical expertise and use of holistic enterprise analysis with simulation to provide a foundation for effective business planning and acquisition.
Liliana Caimacan – Marketing & Business Expert
A Creative, strategic marketing person with 20 years of experience, mainly with Unilever, across diverse functions including marketing, communication, brand development, digital, advertising, sustainability innovations development and lean start-up.
A Leader who combines business expertise and creative talent to develop and implement innovative marketing, communications, and brand strategies.
Experienced professional with acquired strengths in brand development and building brands with purpose, product innovation, campaign lifecycle and planning, digital and social media, as well as customer marketing and channel development.
Proven aptitude to target audience through strategic brand management and integrated marketing campaigns.
Liliana is also motivational and life coach, with a strong track record in developing and leading empowered, winning teams.
John Gelmini – Co-Founder TrueDil
John is an experienced management consultant, strategic thinker and researcher who has a track record of improving sales processes and efficiencies in the Private and Public sectors.
Since working for GE Capital in the USA and UK, John has worked for various management consultants servicing Corporates and SMEs. He has significant Contact Centre and Field Sales experience and is driving Transaction Focus’ Non Financial Due (TRUE) Diligence campaign.
